This project was developed as a design forecast for Insper Executive Education, aiming to modernize the institution’s communication materials. Insper is one of Brazil’s most respected academic institutions, known for its tradition and academic rigor. The challenge was to refresh its visual language without losing credibility, making it more dynamic and adaptable to digital platforms and social media.
Challenge
The existing communication relied on highly uniform layouts that lacked dynamism and visual differentiation. Posts and publications — whether announcing courses, sharing testimonials, or presenting photo galleries — all looked the same, making it difficult for audiences to identify and engage with different types of content.
Design Solution
We created a new communication system designed to balance Insper’s tradition with a modern, flexible approach. The system introduced:
Iconography to visually categorize content types (courses, testimonials, galleries, etc.).
Graphic details and modular layouts to create rhythm and variation.
Simplified, adaptable structures for consistent use across digital and social channels.
This framework provided greater clarity and recognition, while maintaining alignment with Insper’s established identity.
Impact
Although developed as a forecast, the redesign offered strategic directions for Insper’s communication evolution. It preserved the institution’s reputation for academic excellence while projecting a more relevant, innovative, and accessible presence in today’s fast-paced digital environment.
