Launched in February 2024, the Comprou Voltou campaign pilot focused on strengthening brand communication across Goiás (GO) and Espírito Santo (ES), Brazil. The project introduced a modern and dynamic key visual aimed at increasing brand appeal and driving audience engagement.
Visual Identity Update
The campaign featured a streamlined and refined design system, optimizing the use of arrow elements, imagery, and the brand’s color palette. This cleaner and more versatile style allowed for broad adaptability across digital and print formats.
The campaign featured a streamlined and refined design system, optimizing the use of arrow elements, imagery, and the brand’s color palette. This cleaner and more versatile style allowed for broad adaptability across digital and print formats.
Outcome & Learnings
Although the campaign was discontinued, it provided valuable insights and design improvements, leaving a legacy of innovative approaches to branding and communication.
Although the campaign was discontinued, it provided valuable insights and design improvements, leaving a legacy of innovative approaches to branding and communication.
Cashback for you.
