Every design begins with a story, and getting inside the mind behind the project is where the magic happens.
I am Sany Fernandes. I entered the world of UX/UI Design after more than 10 years as an Art Director, but my instinct for solving problems began long before that.
I grew up watching my father fix, build, and invent solutions for anything, learning along the way. That practical curiosity became part of who I am: if I don’t know how to do something, I turn it into a challenge and a goal. It’s how I learned to dye my own hair, knit, sew, play guitar, draw tattoos, create handmade crafts, explore photography, and, if needed, paint a wall, change a lightbulb, or assemble furniture. Always through research, study, and practice until I reached the result I envisioned. That same “learn to solve” energy shapes the way I create, experiment, and make decisions in design today.
This mindset has guided my entire career. I started as a print production artist, realized I wanted more than execution, and moved to another city to earn my degree in Graphic Design. Even with only offline experience, my first job after graduation threw me straight into the digital world as a Junior Art Director. I embraced it fully, diving into tools, tutorials, and collaboration until I could deliver on any challenge. Within two years, I became a reference in digital and social media creation at that company and later brought that expertise to another agency, helping to implement new processes and standards.
Since then, I bring this adaptability to every project I take on, whether creating user-centered experiences, building design systems, or developing scalable solutions. For me, every challenge is an invitation to learn, grow, and deliver results that combine creativity, strategy, and flawless execution.