Standardization and optimization project of the Design System applied to emails from three BUs, enhancing visual consistency, design processes, and delivery for development.
Identified Challenges
Initial Situation:
• Partially assembled components with inconsistencies.
• Disorganized color palettes, non-standardized typography, and misaligned components.
• Inadequate Auto Layout and inefficiency in the creation flow.
• Disorganized color palettes, non-standardized typography, and misaligned components.
• Inadequate Auto Layout and inefficiency in the creation flow.
Detected Issues:
• Lack of optimization for programming.
• Slower processes due to the absence of standardization.
• Slower processes due to the absence of standardization.
Proposed Solutions:
• Structuring a color library for each BU.
• Developing a standardized font library.
• Fixing and creating components to ensure alignment and functionality.
• Optimizing Auto Layout for technical efficiency.
• Standardizing logos, colors, and components with dynamic variations between BUs.
• Designing optimized email templates for each BU, ensuring personalization with consistency.
• Developing a standardized font library.
• Fixing and creating components to ensure alignment and functionality.
• Optimizing Auto Layout for technical efficiency.
• Standardizing logos, colors, and components with dynamic variations between BUs.
• Designing optimized email templates for each BU, ensuring personalization with consistency.
Achieved Results
• Reduced creation and delivery time for emails.
• Consolidated visual consistency across the three BUs.
• Improved integration between design and development teams.
• Implementation of replicable best practices for other projects.
• Consolidated visual consistency across the three BUs.
• Improved integration between design and development teams.
• Implementation of replicable best practices for other projects.
The optimization of the Design System brought efficiency and quality to the creation process, serving as a reference model for future projects.
